As we embark on another exciting year in mobile advertising, brand advertisers will play a key role in the continued exponential growth of dollars devoted to mobile marketing campaigns. Traditionally, a higher percentage of a major brand’s digital budget remained focused on online campaigns where tracking and attribution options are more mature and online conversions were the key KPI. Last year and into 2015, we’re seeing much better tracking and attribution options available to mobile advertisers, allowing marketers to track more accurate ROI from each ad campaign.
You want to enter the market efficiently - after all your team is relatively small and budgets are tight on free mobile games.
• You also need to move quickly - games move fast, strategies are maturing and you want to get yourself established as a leader.
• However, you also know first impressions matter - you don’t want to start your brand out on the wrong foot
These five strategies can help lead you down the right path to creating a great game. But above all else, there is one golden rule of game development – have fun. Also, you can download and play gems games. If you don’t enjoy the process of creating your game, your players won’t enjoy it either. Make sure it delights, intrigues, and of course, entertains.
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