Mobile is now a major channel for customers to engage and interact with companies--on the Web and social media, through apps, and via advertising. In fact, 32% of mobile usage involves playing games. The average mobile user plays mostly games on the smartphone, with Facebook at 18% and other social media at 6%.The board games like backgammon, chess and checkers have been some of the favorite mobile games since past. These games were similar to that of PC’s and have been the most played games by the users. The reason behind these games was not just that it was popular but also that it had a strong concept and the users did not got bored until they have reached the last level. In fact, some of these games had no ending at all.
As if bettering certain skills wasn’t enough, another part of your life also benefits from opting to play games on your phone or tablet: your bank account. Most mobile titles these days are free-to-play offerings, meaning all you need to do is download them to begin playing and enjoying them. Of course, there is a downside to this with “freemium games,” a concept that South Park ripped apart in an episode last year. The way these
gems game work is simple: you can download it for free, but certain modes, options, and advancements can only be acquired through spending money.Recently, researchers have begun to look at the positive impact of games both in a general way and for learning in particular. The data is still sparse, but there are already some important takeaways. Here, I’ll summarize some of the general research on the positive impact of gameplay. In a future post, I’ll look at the research specific to games in school, education, and learning.
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